Portfolio - Publicity

Welenken CPAs
Articles about Welenken Himmelfarb's rebranding as Welenken CPAs appeared in Business First of Louisville and The Lane Report. Audit Supervisor Sarah Waskey was recognized in Business First as the St. Matthews Area Business Association's new member of the year.

• Roy Hoagland, audit partner at Welenken CPAs, was used as an expert source for "Unaccounted For" - an article detailing the need for accountants in Louisville. This article appeared in the May 27, 2011 issue of Business First.
• "Business Briefs" – The Lane Report, April 2011
  
  

PR Co-Op for SIGNARAMAs Throughout North America
• "SIGNARAMA Open House" - Peterborough Examiner (Peterborough, Canada), January 1, 2010
• "Business Sees Helping Nonprofits a Sign of the Times" – News-Record (Greensboro, NC), December 15, 2009
• "SIGNARAMA Greensboro Launches Signs of Support Program" - Business Leader Triad (Greensboro, NC), December 16, 2009

Green Industry & Equipment EXPO (GIE+EXPO)
For over 25 years, ProMoter has coordinated media relations for this international tradeshow. During that time, we have generated coverage in trade publications, as well as both local and national news media. For the 2010 event, our work resulted in articles in more than 30 publications, as well as news coverage on several local television networks. Examples of coverage:

• "GIE+EXPO 2010 Draws Approximately 20,000 Participants" - Landscape and Irrigation, November 2010
• "2010 GIE+EXPO: Lawn and Grounds Equipment, Education and Entertainment on Tap" GovPro, October 2010
• "GIE+EXPO 2010 Will Feature New High Performance Parts & Accessories Dept." Outdoor Power Equipment, March 2010

Hardscape North America (HNA)
In 2010, Hardscape North America co-located with GIE+EXPO in Louisville, KY. This partnership created new opportunities for promotion for both shows. As such, HNA hired ProMoter to coordinate promotional efforts with GIE+EXPO and handle their own media relations campaign. Articles appeared in a variety of industry publications. Examples of coverage:

• "GIE+EXPO Expands Opportunities for Dealers with Addition of Hardscape North America" - Outdoor Power Equipment, July 2010
  
  Young Professionals Association of Louisville (YPAL)
  ProMoter team member, Tracy Keller, served two terms on the board of directors for YPAL. In her various roles with YPAL, she oversaw the organization's communications, including media relations. During her tenure, YPAL was featured in various local publications and other news outlets. Examples of coverage:
• "YPAL Habitat for Humanity Home Earns Platinum LEED Rating" - Business First, May 6, 2011
• "YPAL, Northwestern Mutual Present Fair Featuring Vendors with 'Green Mission'" - Business First, November 5, 2010
• "YPAL Wants to Make Louisville More Green" - Business First, January 25, 2010

Bailey Tools & Supply
• "Acquisition Helps Bailey Tools Weather the Storm" – Business First, November, 20, 2009
• "Bailey Tools Purchases Capitol Drilling" - Indianapolis Recorder, November 4, 2009
• "Bailey Tools Purchases Capitol Drilling" - Industrial Distribution Magazine, October 19, 2009

Oasis Solutions Group
• "Playing it Safe" – Business First, December 11, 2009

RISCO
• "Down to Business" – The Highlander, October, 2009

Fifth Street Terraces
• "Old Louisville Meets New Louisville" – The Voice Tribune, June 25, 2009

Chase Design
• "Chase Design receives local DiverseWorks WBE certification" – Business First, July 3, 2009

Ops Plus
• "Ops Plus buys Cassidy Associates, launches engineering division" – Business First, March 13, 2009

FranchiseMart Louisville
• "2 Cents: What is a franchise that needs to be in Louisville?" – Business First, May 1, 2009
• Business owners Maggie and Brian Harlow recently appeared in Business First of Louisville's online news:
  "909 East Market full with addition of Derby City Crossfit" – Business First, April 8, 2008
• "Around Town" – The Voice-Tribune, November 13, 2008
• "Business Spotlight" – Kentuckiana Business Forum, November, 2008
• "Looking for the right franchise? FranchiseMart wants to help" – Business First, October 10, 2008

Persimmon Ridge Golf Course Community
• "Golf Course of the Week" – The Voice-Tribune, June 26, 2008
• "The total Package" – Golf Course Industry Magazine, March 31, 2008
• ProMoter generated a home showcase layout in the Voice-Tribune for Persimmon Ridge
  on February 21, 2008.

The Inverness Condominiums
• "Home of the Week" – The Voice-Tribune, August 7, 2008
• "Work to begin on second phase of $15 million Inverness Condos." – Business First, February 8, 2008

Joseph & Joseph Architects
• "Architectural Treasure Hunt" – Business First, June 20, 2008
• "A Competing Structure" – Business First, June 20, 2008
• "Architects build on family tradition" – Courier-Journal, April 21, 2008
• "Home of the Week" – The Voice-Tribune, February 7, 2008
• ProMoter generated an article about Joseph & Joseph's centennial celebration in the April 24 issue of the Voice-Tribune.
• "Designs for success: Local architect 'Cash' Moter returned home to start career with father's firm."
  – Business First, February 8, 2008

Sign-A-Rama Downtown
• Business owners Maggie and Brian Harlow recently appeared in Business First of Louisville's online news:
  "909 East Market full with addition of Derby City Crossfit" – Business First, April 8, 2008
• "Sign-A-Rama adds big printer" - Business First, March 27, 2009
• "Signs of Success for Maggie Harlow" - Highlander, July 2008
• "High-energy leader; NAWBO chapter gets creative spark" - Courier-Journal, June 9, 2008
• "Sign up: Galt House opts for horse-themed signage" Business First, May 2, 2008